Many executives and business owners try to chase too many targets at once and end up overwhelmed rather than focusing on their business. They spend all of their energy carrying out daily tasks leaving little time for the most important part of their day – their own business!
Being a business owner often means wearing a number of different hats. How many of you act as the CEO, the general manager, the accountant, the salesperson, the computer technician, the marketing leader, etc.? Sound familiar?
To avoid this, spend some dedicated time next month focusing on the strategies which will be most helpful in growing and improving your business. In order to grow and succeed in your business, you first need to have a crystal clear idea of what you want to do and where you want to go. In other words, have you defined your objectives? And more importantly, have you put them in writing?
Writing down your objectives on a weekly basis, and being very specific in each area of your business, can give you the opportunity to create strategic alliances with other business leaders, triple your database, increase your revenue, improve customer service, lower your costs, and maybe even leave time for some of those projects you’ve been wanting to get to for months.
You can make your big dreams a reality!
When you write your objectives on a weekly or monthly basis it makes you actually work on them and act faster. If you are not specific and just say, "We will be more profitable" or "We will get more clients," then yes, these things will come, but the question is "when"? You don’t have any deadline to accomplish them by! But if you decide that by July 31st you will have 6 new clients, you will then do something in order to get those clients instead of praying or waiting to see if this will happen.
In my last networking event, I asked my members, "What are your goals for the next 30 days?" Some answered without hesitation while others had to think about it. And somebody told me, "Thanks for reminding me that I need to work on my goals, I had actually forgotten about it."
I found that the best way of incorporating time for your goals and objectives into your schedule is to set up an appointment with yourself. And whatever happens (except possibly a client emergency), never cancel this appointment with yourself.
It is critical that at least once a week you spend an hour or two working on your business, focusing on strategies to get more clients, new products or services to offer, special campaigns to make more sales, ways to better service your customers, etc. Take the time to plan strategies that will help to grow your business. Consider yourself as your most important client. Do for yourself what you do for your clients. Your business needs all your attention, all your energy, and all your dedication. Your future and your success depend on it.