by Kevin Brimhall | Jun 22, 2016 | Sales / Growth
At the most basic level, people typically spend money on two things: First, they readily spend money to combat pain. Second, they spend money to pursue pleasure. But did you know that getting people upset is the fastest way to help them? Strange, but true. In sales,...
by Kevin Brimhall | Apr 5, 2009 | Goals / Purpose
Humans respond to pain. Of course there’s physical pain, such as a headache or a stubbed toe or a broken arm, but that’s not what I’m referring to. I mean the pain that comes from not being satisfied with how things are going in your life:...
