by Kevin Brimhall | Dec 5, 2014 | Organizational Excellence
Note: This resource is part of our Moving the Bar in Your Career and Your Life, a unique approach to professional development series: Building Enviable Customer Relationships. Click here to see the entire series. Inside "The Customer Loyalty Playbook" are 9...
by Kevin Brimhall | Jul 8, 2010 | Organizational Excellence
A few weeks ago, on a sweltering Sunday afternoon, my son decided that he wanted to sell lemonade. Not wanting to stifle his entrepreneurial spirit, I agreed to help…even though it was nearly 100 degrees outside and I was pretty comfortable inside in the air...
by Kevin Brimhall | Mar 4, 2010 | Book Summaries, Organizational Excellence
Customers for Keeps. 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever is a very comprehensive book that compares customers to your friends, and how relating to customers as you would a good friend can result in more new and repeat business...
by Kevin Brimhall | Nov 11, 2008 | Book Summaries, Organizational Excellence
A company can achieve superior profits and success with a focus on loyalty-based (LB) management. LB systems need to be aligned with all company functions and must be integrated with the company’s basic business strategy (e.g., they cannot merely be an "add...
