by Kevin Brimhall | Mar 27, 2010 | Book Summaries, Organizational Excellence
Zapp! is not a recent book. In fact, it was written 21 years ago. But its concepts about employee empowerment hold up very well in today’s challenging work environment. Employee motivation is often a difficult idea to truly grasp, yet alone to influence and...
by Kevin Brimhall | Mar 4, 2010 | Book Summaries, Organizational Excellence
Customers for Keeps. 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever is a very comprehensive book that compares customers to your friends, and how relating to customers as you would a good friend can result in more new and repeat business...
by Kevin Brimhall | Jan 7, 2010 | Book Summaries, Sales / Growth
This book has been on my reading list for awhile. Then, its recent endorsement by commercial real estate broker-extraordinaire Peter Pessetto prompted me to act. "Mr. Shmooze" is the story of a man who lives his life and performs as a salesperson with the...
by Kevin Brimhall | Nov 12, 2009 | Book Summaries, Organizational Excellence
A business parable, Beans tells the story of a coffee bar in Seattle. The authors describe four essential ingredients for success that apply to companies of any size: start with passion, hire good people, make the buying experience personal, and maintain a good...
by Kevin Brimhall | Oct 21, 2009 | Book Summaries, Personal Improvement
With such an intriguing title, I quickly accepted this book from Lyn Adams, my friend and financial advisor. Choosing to Cheat is about establishing priorities, making choices, and work-life balance…with an intended bias toward the life side. As the founding...
by Kevin Brimhall | Sep 22, 2009 | Book Summaries, Organizational Excellence
Maxwell’s primary thesis in this book is that there is no such thing as business ethics – there’s only ethics. And that it is important to understand that "ethics is never a business issue or a social issue or a political issue. It is a personal...
