Many people get confused by the role of a consultant versus a coach. Typically, a consultant is a person who gives professional or expert advice. While a coach connotes terms like teacher, mentor, trainer and developer. Both roles bring different, yet important, value to companies and individuals. JFD Performance Solutions blends the best of business coaching and consulting to meet the specific needs of our clients. See Services for an overview of the coaching and consulting services that we provide. Let's take a closer look at coaching and whether it might be right for you or your company.

What a Coach Is . . .

Whether we are talking about a business or an individual, a qualified coach will:

  • help you identify and articulate your dreams for your life
  • hold you accountable for your actions (or lack of action)
  • help you define what success means to you
  • mentor you
  • help you identify what is really important
  • help you measure your progress
  • help you set long-term and short-term goals to help you work toward the fulfillment of your dreams
  • help you close the gap between where you are and where you want to be
  • brainstorm with you
  • help you recognize that you have a lot more potential than you are using today and helps you discover how to use it
  • encourage and support you
  • help you try new things and master new skills
  • help you uncover what you already know, but aren't applying, to help you achieve results
  • help you identify and remove the obstacles that are getting in your way
  • help you hold yourself accountable to yourself
  • listen to you
  • help identify your personal motivators
  • celebrate your successes with you!
  • help you identify your strengths and capitalize on them
  • help you identify your limitations and minimize them
  • provide you with valuable feedback you can use
  • challenge you
  • identify resources that you can utilize
  • introduce you to new ways of thinking
  • keep you focused
  • provide you with new ideas and resources you've never considered

An Effective Coach is:

» Focused               

» Goal-oriented

» Empowering

» Authentic            

» Holistic

» Responsive

» Synergistic

» Experiential

» Transformational






What a Coach Isn't . . .

 A coach can be many things to an individual and organization, but a coach is not:

  • A consultant (see the Services page for a description of our consulting offerings)
  • A trainer
  • A psychologist

And Coaching Isn't...

  • Something you DO to employees
  • An event
  • For performance problems only
  • "One size fits all" approach

Should you have a coach?  Also, who in your personal life or professional sphere might benefit from working with a coach to help sharpen skills and overcome hurdles to better performance?  Most coaching clients are pretty secure in who they are, but they want more - or they want something better, faster, or easier - with more effective results.  Interested in learning more? Just let us know, we'd be happy to speak with you.

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